Every year I'll get children through who want a single item for Christmas - a doll, or a game, or a truck - and I'll get the ones with lists that would challenge the carrying capacity of a Mack truck. The thing is, this often reflects their expectations of what they'll get for Christmas.
And of course, the kids are told that Father Christmas has brought most of their presents.
So after Christmas, when the kids are talking about what they got, you end up with one child who got a single small gift from St. Nick, while another talks about their new trampoline, gaming system, bike, remote controlled toy... all of which are also presents from Santa.
While that's lovely for those that get lots, it leaves any number of other children regarding their one or two gifts, and wondering why Santa doesn't like them as much. And that's without taking into account the children who won't get any presents at Christmas.
I'm not saying that if you can afford to buy your child lots of presents, and you want to, that you shouldn't. And I'm not asking everyone to go out and buy a raft-load of toys for the various charities that pass them on to the people who can't afford to buy things for their children, though that'd be nice.
All I'm asking people to do is to just pick one, not the biggest, or most expensive, and say that's the special gift that Santa has brought for them. If you want, tell them that you bought the other presents, and asked Father Christmas to deliver them especially, but please, don't let them think that every parcel is a personal gift to them from St. Nick.
Chances are it won't make that much difference to your child, but after Christmas it will hopefully help any number of other kids feel like Santa isn't playing favourites, or wondering why he doesn't like them.